CHANDRA PHENPIMON



Stochasticity


DURATION
3 weeks, Fall 2024
ADVISOR
Megan Irwin
PROJECT SCOPEBook Design
Randomness. Chaos. Absolute nonsense. Based on a podcast episode by Radiolab of the same name, this book is designed as a reading experience that changes each time. It has no set starting point and allows every page to be shuffled due to its unique binding. The text changes direction and playful images interrupt the interviews. Every page has hidden surprises and even includes an easter egg photo of myself. 

All images for this book were chosen from a random noun generator, from jello to a sheep with sunglasses. The lottery section features scratch-off sticker pages, shifting authorship from the designer to the reader, while the basketball section is printed on semicircle pages. 

This book challenges traditional book design with overlapping text, unconventional page sizes, and no fixed reading order. Through this project, I explored how to create a system rooted in randomness and how to balance cohesion with unpredictability. I struggled a lot with the idea that “if everything is random, then nothing is”. I learned a lot about when to push experimental design and when to show restraint.

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Guided by intention, driven by curiosity, powered by caffeine.


© CHANDRA PHENPIMON 2025
UPDATED 5.2025