Saylor Agency
DURATION3 months, Jun–Aug 2024
Summer Graphic Design Internship
MANAGERSIña de las Alas / Art Director
Breanne Sedano / Senior Graphic Designer
CLIENTSDisney+, Hulu, Netflix, Last Prisoner Project, Onyx Collective, Paramount+, Pluto TV, Prime Video, Tubi
PROJECT SCOPESocial Media Content Design
Campaign Design
Pitch Deck Design
Merchandise Design
Brand Consistency
Saylor’s Website
Saylor’s Instagram
AWARDSShorty Awards
Webby Awards Shortlist
SELECTED WORKDisney+ Claw Machine Mailer / Custom Merchandise
Netflix Geeked Week 2024 / Profile Icon
Hulu’s Diane Von Furstenburg: Woman In Charge / Instagram Posts & Stories
Onyx Collective / Instagram Highlight Icons
Onyx Collective / Instagram Posts & Stories
Paramount+ / Instagram Stories
Paramount+ / YouTube Thumbnails
PlutoTV / Instagram Posts
Saylor Agency / In-House and On Trend Merchandise Shoot
Disney+ Claw Machine Mailer
Disney+ partnered with Saylor to create a one-of-a-kind influencer mailer. The goal was to build excitement around their new shows and movies, with a focus on Inside Out 2, and to promote a special discounted subscription offer. Rather than a traditional package, Saylor designed a custom Disney+ mini claw machine, making the unboxing experience interactive and filled with Disney magic. I had the exciting opportunity to design the collectible merchandise, including keychains, stickers, and more!
RESULTSWith 150+ claw machines sent out, the campaign sparked enthusiasm across social media. Influencers and fans shared their excitement online as they tested their skills to grab their favorite items.
Creators collectively made over 262 pieces of organic content that generated 1.28M engagements, 41M impressions/views and 221M reach. Over 85% of posts were in-feed, a 45% YoY increase from traditional PR mailers.
Additionally, Inside Out 2 drove 30.5 million views globally on Disney+, based on five days of streaming, making it the No. 1 film premiere on Disney+ in 2024 and the No. 1 theatrical film premiere on Disney+ since Walt Disney Animation Studios’ Encanto (2021)
View the award winning video
In-House and On Trend
I directed an internal shoot at Saylor to showcase our latest company merchandise. The goal of the shoot was to establish Saylor as your ultimate one-stop-shop creative agency, featuring a in-house team that’s innovative, chronically online, and always trendy.
I was involved in every step of the process, from pitching the concept to senior producers to editing the final content. I wanted to highlight Saylor's ability to handle everything in-house by embracing a behind-the-scenes theme. The final visuals intentionally feature lighting rigs, cables, and backdrops to emphasize the production process itself.
What makes this project even more special is that all proceeds will go to the Last Prisoner Project
Shop Saylor merch
WITH HELP FROM Matt Torres / Senior Creative Producer
Hector Harold / Creative Producer
Breanne Sedano / Senior Graphic Designer
FEATURINGCaraline Le Coz
Reagan Smith
Kelsey Gomez