CHANDRA PHENPIMON



Aeston West


DURATIONFall 2025

PROJECT SCOPE Social Media Design
Email Design
Print & Packaging Aeston West is a luxurious, science-driven skincare brand redefining mature beauty, designed to deliver visible results and elevate your experience. The next must-have brand for those who expect more from their age-conscious skin care formulas and timeless beauty through modern innovation.

I’ve worn several hats at Aeston West, working across web, social, and print to build cohesive design systems. From refreshing the visual language to creating email flows and social ad campaigns, the focus was on building an immersive brand world that feels intentional at every touchpoint and helps establish recognition and long-term customer loyalty.

THE WORLD OF AESTON WESTThe aesthetic is curated and eclectic, rooted in maximalism that feels layered and tactile with a distinctly human quality. Nothing is overly matched, yet everything feels intentional. Inspiration comes from interiors, art, and beauty shaped by living. The visuals should feel like stepping into a life well lived, curious and cultivated with creative depth. Aeston West is designed to feel nuanced, expressive, and compelling to the people who connect with it.

THE CLIENTAeston West speaks to women who value confidence and substance, offering a sense of luxury without excess. The brand is created for empowered women without defining them by age. The belief is simple: great formulas are universal. A daughter may borrow it. A mother may keep it.

THE RESULTOne challenge was appealing to an older audience without feeling dated. The brand needed to feel modern and confident while honoring experience and memory. This shaped the design work by combining clean structure with warm hues, layered textures, and a sense of luxury through restrained typography. In particular, the social ads play with unexpected crops and framing, while emails focus on telling a story through usage, results, and ritual. At its core, Aeston West combines the unexpected: maximalist yet refined, nostalgic yet futuristic, surreal yet sensorial.


©2025